Friday, December 22, 2006
Tuesday, December 19, 2006
Thursday, December 14, 2006
A Marekting Blog Called the Viral Garden is leading the charge of listing the top 25 marketing blogs. And another more interesting charge, the notable z-listers. I moved from a Blogspot blog to this Word Press blog a while back and I knew it would hurt my traffic. I accepted it and got on with life. Thus, I am more a z-lister now than before.
The cool thing the viral garden is doing is asking people to put up his list of notable z-list blogs on your blog, if you have one. Just copy and paste. Blogs are given rank by traffic and by links to the blog. I love this viral, grass roots effort to help people find good blogs that have less buzz at this point. I love it more because I am on the list. Here it is.
- Shotgun Marketing Blog
- Customers Rock!
- Being Peter Kim
- Two Hat Marketing
- The Emerging Brand
- The Branding Blog
- Drew’s Marketing Minute
- Golden PracticesViaspire
- Tell Ten Friends
- Flooring the Consumer
- On Influence and Automation
- Kinetic Ideas
Tuesday, December 12, 2006
It links to several other articles that will give you a wealth of information on crafting your buzz strategy and enhancing employee moral.
Monday, December 11, 2006
Monday, December 04, 2006
Sunday, December 03, 2006
Friday, November 24, 2006
Tuesday, November 21, 2006
If you want the world to start buzzing about your business, buy Buzzoodle Buzz Marketing, the book that shows you how.
Monday, November 20, 2006
Friday, November 17, 2006
Thursday, November 16, 2006
Tuesday, November 14, 2006
The strategy works best if you get more than one person involved. If you would like to order 10 or more copies you can order from the Buzzoodle site and get a big bulk discount.
Thursday, November 09, 2006
Wednesday, November 08, 2006
Saturday, October 28, 2006
Tuesday, October 24, 2006
Monday, October 23, 2006
Saturday, October 21, 2006
Wednesday, October 18, 2006
I am giving away a free gift for the first person who comments on my 500th post. Go visit the new location and find out what it is.
Monday, October 16, 2006
Thursday, October 12, 2006
Tuesday, October 10, 2006
Monday, October 09, 2006
Sunday, October 08, 2006
Thursday, October 05, 2006
Monday, October 02, 2006
Individualism - Does it Exist? - English
Individualismo - ¿Existe? - Now is Spanish hi-fi.
Thanks for visiting and if you are a regular visitor, please update your feed or bookmark to point to the new location.
Wednesday, September 27, 2006
Tuesday, September 26, 2006
Monday, September 25, 2006
Thursday, September 21, 2006
Wednesday, September 20, 2006
Check out the post on the new blog about bookmarks and the cool bookmark options at the bottom of the page.
Tuesday, September 19, 2006
Why? First, to build our brand in different markets and reach a wider web audience. Next, some people in the US prefer to read in Spanish. Also, there are fewer Spanish marketing blogs and we think we will stand out more, although I have seen some excellent Spanish marketing blogs.
Lastly, we are working on partnerships with people in other parts of the world that will resell our products and spread our message as part of their marketing services. Having some of our content translated into other languages will speed the growth and adoption of Buzz Marketing with employees.
If you were to put up just a few pages welcoming people in other languages and explaining your services, how much do you think your audience would grow? Just keep in mind that they may think you have someone on staff that speaks the language. If they call be prepared to handle it. There are more and more services that can help you with this. Some call centers are fielding customer calls just in different languages. This can help you start the buzz in places where you will not even know what they are saying.
Monday, September 18, 2006
Sunday, September 17, 2006
Friday, September 15, 2006
Thursday, September 14, 2006
Tuesday, September 12, 2006
- Does anyone else besides you, close family and friends get excited about your product or service?
- When you meet people, do they frequently say they have heard about you?
- If you stopped all sales efforts, would some sales continue to come in through word of mouth?
- Do you appear to be gaining a little momentum in many places?
- Are people blogging about you?
- If you closed your business, would people be upset?
- Does your product or service have a positive impact on people's life?
These may be good things to ask yourself if you have been trying to sell a product or service for years and have been just getting by. Maybe it is time to try something new.
Another thing you might do is ask yourself these questions and then figure out how to repackage what you are doing to improve the answers to these questions. Giving up on the way you operate today is breathing new life into tomorrow.
Monday, September 11, 2006
- Great Support
- Listening to clients
- Great design that is easy to use. - Easy like small children can use it....not your standard ot easy.
- Solve a problem people care about
- Help others succeed
Even a great product needs a smart jump start, which is why you do marking. The test of your products greatness is whether it takes on a life of it's own after that jump start.
Friday, September 08, 2006
Thursday, September 07, 2006
Promoterz is a hands-free, word-of-mouth marketing service for businesses. It identifies the happiest customers and gives those customers a megphone to share the good news with their friends. Promoterz(tm) does this by asking customers about their experience with a remarkably short survey. Promoterz(tm) then invites customers to become a hero by sharing a valuable offer with their friends. Most customers then request to be notified of other special offers or newsletters. The net result is an increase in word-of-mouth referrals and an increase in repeat business.
Tuesday, September 05, 2006
- Let people know how and why you want to do it, and how it will benefit them.
- Create a Buzz Guide that spells out the do’s and don’ts of creating buzz.
- Publish and distribute success stories, company information and interesting trivia to employees and customers. Encourage them to share it.
- Publicly recognize employees that create buzz.
- Encourage reporting of buzz efforts.
- Set a goal of a minimum number of buzz attempts each week.
- Encourage employees to become experts in a given field.
If you do those things, and also give your advocates clear examples and instructions on buzz tools, you will find your business growing quickly. Some examples of buzz tools are:
- News sites where you can post news, such as www.digg.com
- Email follow-ups with stale connections
- Build a Squidoo lens
- Bookmark company pages with social bookmark tools like del.icio.us
- Hand out coupons to people they know
There are 100’s of variations of this kind of buzz creating opportunity. The most important thing to remember is that one or two of these things occasionally is not going to do much. If you successfully build a culture of buzz and a culture where every employee feels like they are responsible for the success of the organization, then you will be able to sustain the buzz effort and eventually hit a crucial mass where you have customers lining up for what you have to offer. The best part of this whole thing is that this technique costs less than traditional marketing and advertising and word of mouth is shown to be one of the most effective and influential mediums to get your message out to potential customers. It is well worth the extra effort, and in a relatively short period of time it will be paying off.
- Buzz Tracking Web-based Solutions
- Buzz Marketing Strategic Planning
- Content Management and Blogging Solutions
- Speaking and Training Services
- Buzzoodle Buzz Marketing Book – Coming November 2006
- Buzzoodle Buzz Marketing Blog
Corporate-wide Evangelism is the surest way to help the company and the individuals succeed. Buzzoodle can show you how: www.Buzzoodle.com
Friday, September 01, 2006
- Ignored them forever.
- Tried to open a free Hedge Hog Training Facility that would teach hedge hogs the buddy system so if one got in trouble the other would pull him out.
- Genetically engineer hedge hogs to not like sweets.
- Eliminate the contaner for their McFlurry. It becomes a handful of ice cream.
- Claim hedge hogs are a pest and they are doing the world a favor.
- Start selling hedge hog strips so the dead hedge hogs do not go to waste.
Why didn't McDonalds see this coming you ask? I don't know either. But now if I were McDonalds I would take a page from the book of those line-caught tuna canneries and put a big emblem with "Hedge Hog Safe" on the side of the cup along with a website where people can find out more.
Side Note: Did that article give you the impression that England is full of litter and millions of wild hedge hogs too?
Thursday, August 31, 2006
Wednesday, August 30, 2006
- Be part of the curriculum - I have never met this prof, but he uses us as one of his blogging examples and has students monitor our blog.
- Continuing Education - I speak at least twice a year at the local university and help people studying entrepreneurship learn about how to be more successful.
- Course Guest - Professors that teach marketing, business administration and technology have all invited me in for presentations on what we do in the "real" world.
- Career Fair - Career fairs are a great place to show off your company a bit and maybe find your next employee.
- Organizations - I have been invited to participate in events with several organizations that are business oriented and run by students.
- Interns - Don't overlook finding an intern to help you do your buzz marketing. One part time person that does nothing but create buzz on the web can really help your business grow.
Remember that universities and colleges want to help their students succeed. Most will be eager to have you participate on campus. If you contact one person and they are not interested, try some others. This is not something where there is one person in charge of managing these kinds of opportunities.
Tuesday, August 29, 2006
Monday, August 28, 2006
Friday, August 25, 2006
Wednesday, August 23, 2006
- It takes a while to build an audience, unless you are Guy Kawasaki.
- Millions of blogs are being created. The good thing is most will fizzle.
- You have to enjoy writing every day, or pay someone else to.
- While their are free blog sites, you should pay for one. I have been trapped here at blogger for a long time because I do not have the time to migrate.
Making a little money with blogs is not hard. Generating leads and speaking engagements with your blog is not hard. It does take time and you should keep in mind that the people in those articles are the exception. Start your blog because you love to write, you are passionate about the topic and you want to be seen as an expert on your topic in your industry. You might be making money with your blog in a year, but have realistic expectations in the beginning.
Tuesday, August 22, 2006
Monday, August 21, 2006
Sunday, August 20, 2006
Friday, August 18, 2006
Thursday, August 17, 2006
Wednesday, August 16, 2006
Tuesday, August 15, 2006
It provided a nice wrapper for the other business and leadership books I have read. Phil mentions Zig Ziglar and others that I have read, and ties them up into an actionable work book. - Neofita McDaniel
Sunday, August 13, 2006
Thursday, August 10, 2006
To increase sales leads with buzz marketing:
- Make sure your website has clear, easy to find information about the product or service.
- Make sure it is easy to purchase online or request to request more information.
- Make sure your product or service name is memorable and you are ranked high on search engines when people start investigating.
- Have every staff member know how to handle a call from a sales lead.
- Make the purchase an easy to understand decision with multiple ways to find out about it. Acknowledge and reward people that do a referral and generate a sales lead for you.
- Be ready for a sudden increase in sales.
- Don’t let your buzz die. Keep generating a steady stream of buzz and word of mouth. When people hear about something from multiple sources they are more likely to investigate.
- Follow up with your sales leads quickly and multiple times. More than likely the buzz has made your lead curious, but you are not their top priority.
If you take the Buzzoodle approach and keep generating a steady stream of buzz, you will generate more sales leads. Be prepared to educate and handle the leads well, or you may be wasting your time.
- And yes, this is one of those many things I have learned the hard way.
Wednesday, August 09, 2006
Now I will miss the next meeting because it took too much effort. Far less effort than writing this blog post, but I write this post because I want to.
If you want to create buzz you have to make your story easy to spread. If you want more sales, you need to make the purchase as easy as possible.
Tuesday, August 08, 2006
- My Network - My personal network is the only thing that has resulted in a lot of interest right away. Some people have pre-ordered copies for all of their employees already.
The rest are all about even. All of the following areas have generated 1-5 people interested.
- My Squidoo Lens - Had I not taken 15 minutes the other night in bed to update my Squidoo Lens, I would have lost out on a couple of interested people.
- This Blog - Even with 50-150 readers a day, this blog has underperformed with sign ups. Only a few.
- eNewsletter - I have not made the announcement in our eNewsletter yet, but it landed in someone else's and resulted in someone being interested.
- Trackback on Seth Godin's Blog - Making comments and doing trackbacks on popular blogs also generate interest, and has generated conversions.
- Google Search - Yes, even the traditional search engine is bringing in contacts, and I didn't even pay anyone for SEO.
- The great unknown - Several people have personality flaws and refused to let me know how they found the page. I might delete them, but then again, I might not.
This is in about 10 days of working at it in my spare time. The real lesson here is that Buzz Marketing should not be about hitting a home run. It should be about creating a little buzz here, a little buzz there and building it into a roar that sticks around and grows.
Monday, August 07, 2006
Thursday, August 03, 2006
- Sales Increase - Are your sales going up and Buzz is the only thing different?
- Website Sales - Can you track where sales are coming from on your website through your ecommerce store?
- Website Traffic - Is your website traffic growing faster? Do you see a bump after a buzz marekting effort?
- Blog Mentions - How often are you mentioned on blogs? Is it going up?
- Google Trends - If you are popular enough, google trends will show you website search trends.
- Call and Email Volume - If you are getting more calls and emails for information, it is a good sign that buzz is paying off. Be sure to ask people how they heard about you.
- Search Engine Ranking - Believe it or not, Buzz effects search engine ranking. Every time someone links to your page from a credible site they are helping you achive better ranking. Measure your search engine rank for main keywords.
- Inbound Links - The same as search engine ranking. You can measure your inbound links on the major search engines.
- Referrals - If you are creating good buzz and have good products and services that people understand, you will see an increase in referrals.
I am sure there are more ways to measure your results. I know of some more sophisticated products out there but this is a simple list you can start with today. Be sure to write down your measurements so you can compare them over time.
Wednesday, August 02, 2006
Tuesday, August 01, 2006
- Word of Mouth Internet Strategies such as a Refer a Friend website feature
- Viral Marketing Internet Strategies such as a video that is funny or options to easily Digg a page.
- Buzz Marketing Internet Strategies such as creating more content and connections that get people to link to them, write about them, reference them and email about them. One way is to be controversial or exciting, another way to achieve this is with volume of smaller buzz efforts.
With Buzzoodle Buzz Marketing, we prefer a disciplined approach to creating consistently more buzz over the long term with your existing advocates. My upcoming book will address how to do this on a limited budget.
Monday, July 31, 2006
Sunday, July 30, 2006
"FYI. Carnies do not call their games or food operations...booths. They call games their joints and food operations are grabs. Check out the Carny Lingo at http://www.carnytown.com/ They occasionally do say, "we'll make the rent" or it's a blank or a bust. They would never say booth. A booth is in a restaurant or bar...where you sit. Just a little info from a real carny."
Here is the cool thing. I wrote my blog post about being a carny and within 24 hours I had carnies reading it. My post was quoted in other carny blogs and I never promoted it. It just shows how quickly you can reach different people. It also shows how quickly you can reach your target market if you know what your target market is.
Carnival Business Lessons Learned:
- Wear sunscreen even if you are under a canopy.
- Coming down a buck or two does make a difference.
- Many vendors at carnivals are highly educated people just trying to create buzz in the community.
- Be nice to the other vendors because they will buy things from you. (It is almost a BtoB setting. Or I should say Joint to Joint setting)
- Talk to the other vendors and get an idea of where the good shows are. They all agree this one we are at is not a busy/profitable one....but then why are they there?
Saturday, July 29, 2006
Friday, July 28, 2006
- I didn’t realize so many people still smoke.
- Teenagers love carnivals and buy silly things at them.
- People are very guarded at a carnival, even when a little kid tries to hand them a piece of paper.
- Vendors buy a lot of stuff from each other. The steak and shake booth was responsible for half of Alexandra’s sales yesterday.
- People do not notice stuff lower than 3 feet off the ground.
- The crowds have more tattoos than the carnies.
- Always have a back up plan. Many parents bulked at Alexandra’s items that are over $10. She gave them the option of buying 3 small plastic horses for $1 so that kids did not walk away with nothing. Some adults bought these from her just because they wanted to contribute to her success.
- It is possible to create a buzz in schools. Kids were coming up to Alexandra and saying they had studied her in their class, and that what she is doing is cool
So ends my carny diary for day 1. Absolutely something outside of my comfort zone, which means I am learning a lot. We will return to your regularly scheduled buzz marketing on Monday.
Thursday, July 27, 2006
Wednesday, July 26, 2006
Only today it hit me that people carry traits from work to home, home to work, and they just show up differently even though they have the same root. I know that I am going to get blamed for ruining people's day with this post, but here it goes....
The trait is: Taking responsibility instead of looking for people to blame.
You have heard this before, I know. But have you considered how it manifests at work and at home for the same person?
Keep reading. There is a marketing point I am getting to.
At home and in social settings, someone that takes responsibility will give people the benefit of the doubt. They will get burned occasionally, but they will chalk that up as a learning experience. Since they see themselves as the master of their domain, they will feel confident that they are improving and they are helping the people around them improve.
The opposite of this trait are those people that blame. The world is not easy for them and it is everyone else’s fault. Sometimes it very well could be someone else’s fault, but by not taking responsibility for their contribution to a situation, they are not learning or improving. These people start building arguments for why other people caused a situation or why they failed before it occurs.
Based only on my own unscientific observations over time, which has included many years as an entrepreneur and manager, I am going to make a troubling statement:
There are many times the numbers of people that blame than there are those that take responsibility, and people that blame are not employable.
Why are blamers not employable? It is probably obvious by now.
Blamers will never be happy. No amount of money, no cushy job and no relationship can ever make them happy. They are planning for the failures in their head all the time. At work, they will try to take less responsibility and they will be upset with any task that is outside of their narrow job description. Instead of thinking about how to be successful at a new task, they will start devising excuses for the failure that they are sure is coming.
Buzz Marketing with Winners
Buzz Marketing with employees is only going to be successful if you have a group of people that take responsibility and enjoy the challenge. They accept the responsibility of helping create a more successful business and they do not feel entitled to anything that they did not earn. People that take responsibility are winners even when they fail. They are not afraid to make a mistake and take responsibility when they do make one, and learn from it. They also enjoy life and celebrate success because they take responsibility for the good and the bad.
The good news is that once a blamer becomes aware of this, they can work at it and make the shift. I would suggest reading all kinds of empowering books and keeping aware that they are in charge of their life.
Two good friends of mine have books that, at their root, address this issue.
Career Intensity is excellent at taking responsibility for your career.
Make It Great is about not settling for good. Make your life great.
Tuesday, July 25, 2006
- People buy software that they understand and can easily use. Not because the software has 100’s of features.
- Better software that is easy to use and easy to achieve results with, will be sticky and generate buzz.
- If you continue to add features but not improve the base product, you will end up with a support nightmare at some point as you try to support many features that each have a few users and are mediocre.
- Just because one person wants it does not mean everyone wants it.
- Just because you can do it does not mean you should.
Feature Creep is a big Buzz Marketing issue, believe it or not. Buzz and Word of Mouth happens for products that are easy to use and have a surprisingly big benefit. If you are a technology entrepreneur focus on making a great product and choose your new features wisely, and you will be on your way to generating the sales you dream of.
Sunday, July 23, 2006
Saturday, July 22, 2006
The Employee as Advocate It is obvious that organizations benefit from employees creating buzz. How do the employees and other advocates benefit? The reality is that employees who create buzz for an organization benefit in many ways.
- The organization has more success which provides employee with more security.
- Employees that contribute more to organization’s success could expect more opportunities and rewards in the future.
- A work atmosphere that encourages buzz is frequently a more open and fun environment.
- Creating buzz gives employees an opportunity to learn about and use new technologies and improve communication skills.
- Employees who become active buzz creators become can become respected as industry experts over time and may get invited to speak and write.
- Employees who are good buzz creators will have other opportunities from within an organization and from outside as well.
- Good buzz creators tend to know more people and can accomplish more in life via their extensive network.
Remember it is a win/win situation. Sell yourself, sell your expertise and sell your employer.
Friday, July 21, 2006
- Establishes your credibility as an expert. Potential clients will be more inclined to work with you knowing you are a published author.
- With your credibility, you will be able to increase your fees.
- A published book raises your influence and prestige like no other marketing tool.
- Your book becomes a magnet to attracting clients.
- Having a book creates new opportunities, including speaking engagements.
- Of course, your name is listed on the back cover.
The short bio will be included at the end of your chapter to give you credit for your contribution and position you as an expert in your particular brand of marketing.
When you indicate an interest in becoming a contributing author, I will set up a phone call to discuss your ideas and direction of writing. When you let me know you have decided to participate, I will email you a contract for your review. Contributing authors will be completely confirmed only with receipt of deposit and signed agreement.
The spaces have been filling. If you want to contribute a chapter, Press the link below and fill in the required information and we will contact you within 24 hours of receiving your information. I recommend that you respond now, and let me know you want to do it.
This is an exciting opportunity for all of the contributing authors to have a product to sell. Joining give you the opportunity to reach audiences you might never reach on your own. If you know of any other marketing experts who might be interested in participating as a contributing author, please let me know their name and email address. I'll send them this letter, and tell them you recommended them.
If you have additional questions email me at firstname.lastname@example.org or just click on this link http://www.akris.net/marketing-anthology-registration.html and enter the required information.
Thursday, July 20, 2006
The Buzzoodle Buzz Marketing Book
Put Buzzoodle Buzz Marketing in the hands of every employee in your organization and watch the world start talking about you.
Buzzoodle Buzz Marketing contains clear steps to creating buzz online and off. Most of the buzz marketing challenges can be done by anyone and many can be done in 5 minutes or less.
This book is a quick read with clear steps to building buzz for individuals and organizations.
Add your name to our waiting list if you are interested in developing a clear buzz marketing strategy that gets the people in your organization working together towards bigger success. You will be notified as soon as Buzzoodle Buzz Marketing is available for preorder.
Wednesday, July 19, 2006
Tuesday, July 18, 2006
- Ex Employees
- Co-workers from previous jobs
- Classmates from school
- Suppliers/vendors you do business with
- Other business owners in your community
- Business Reporters and bloggers
- Local government officials (While they cannot promote you, they like to talk about success stories)
OK, so you have a lot of potential advocates. Now what? Begin by setting some very long term goals for yourself and for your business. Some examples might be to double your referrals. One may be to find a new job or to find new employees. Now build a database of your advocates and start communicating with them periodically. Do not start your first communication as “I need…” Build the relationship back up and when they ask how you have been, that is the opportunity to say, “I am well, thanks. I would be much better if I could…” Don’t do it for the goals though. Do it because you want to. Do it because you want to help the people that also care about your success. This is the road to growing your army of advocates.
Monday, July 17, 2006
Friday, July 14, 2006
Thursday, July 13, 2006
Tuesday, July 11, 2006
- Talk less than half the time. A good listener will always stand out more than someone that dominates a conversation and does not give others a chance to express themselves
- Build a personal network even if you do not need it. You may not be in sales and you may not need to know lots of people, but start behaving like a network is essential to your job and success. A strong network will always pay dividends eventually.
- Don’t be afraid of Link Love. Link to other people’s websites, blogs and other online resources and they will often link back to you.
- Don’t hold back. Connect with people when you have the chance. Say hi and smile more. Don’t wait for someone else to break the ice.
- Give generously. No, don’t give away your money. Give people value by making introductions with people they will benefit knowing. Give people information they will like reading. Give value and knowledge without worrying about how you are going to make money that day.
Buzz depends on people talking to other people. It starts with you. Build good will and great relationships and creating buzz will be a much easier task.
Monday, July 10, 2006
Friday, July 07, 2006
Thursday, July 06, 2006
Wednesday, July 05, 2006
Whether you have a small group of people that care about your success or a world cup soccer stadium full of raving, fanatical fans, it is always good to reenergize your base whenever possible. How do you do this? Ideally, you have a way to contact people that are fans of yours. It may be an email list, it could be a newsletter and it could be doing presentations at regular networking or social groups. How do you reenergize them?
- New product release
- Big Success Story
- Discount offered for referrals only
For example, for the last week I have been doing marketing research on the mock up’s of our new book cover. People stay after meetings just to participate and one person today said “Make sure you let us help you promote it.” (As if I will say no….) Don’t assume people are keeping you top of mind. Having something new and interactive will help you energize that base and get people to actively think about you again.