Monday, August 21, 2006
Buzz Marketing in Turkey
If you blog or do Buzz Marketing and you are expecting to see an 8% increase in sales in the first month, think again. Blogging, and Buzz Marketing in general, have something in common. They spread at their own pace and do not create a sudden upsurge in sales unless you are very lucky. Instead, much like the 6 degrees of separation theory, your efforts lead to connections that lead to additional connections that make unexpected things happen. Take for instance this buzz marketing blog and my 9 year old daughter's business, Kids Roar. Some wonderful people in Turkey read my blog and flew over here to discuss a partnership deal. At dinner, I briefly mentioned how Alexandra had a business and it was a lot of fun. The one couple had a young daughter as well, so we talked at some length about that. Now these people know someone that is the editor of CEO's Magazine in Turkey and they went back and told him about it. Bang, now Alexandra is featured in a CEO magazine in Turkish and even though it will probably not generate sales directly for her, it is another great story she has in her arsenal to help create buzz. See her press release she and I did last night here. My blog gave me the chance to meet them, Alexandra's blog gave them interesting information to use in their article. The buzzworthy story made it right for the magazine.