Wednesday, August 23, 2006
Debunking 5 Buzz Marketing Myths
Myth 1: Buzz Marketing is not ethical Any broad marketing category may be ethical or unethical depending on the truthfulness of the message and the means for delivering the message. If you create a powerful, truthful story that highlights your best points and everyone starts talking about it, you actually have one of the most highly ethical forms of marketing. How many other marketing types can have sincerity and permission to interrupt someone’s day? Myth 2: Buzz Marketing takes a big budget Most things in life are easier if you have a big budget. Buzz marketing can benefit from a budget, but it can also be very successful with no budget. People that lack money are forced to be more creative, and buzz marketing is more effective as a grass roots, highly creative effort. If you want to blow a big budget, buy a Super Bowl ad. Myth 3: Buzz Marketing requires street teams Many people think that buzz marketing requires street teams. Groups of people that run around talking about stuff on busses, in bars or in stores. They talk loudly enough to be overheard and try to get noticed. When I started Buzzoodle, I got contacted by many people that did this, offering their services. That is not a proper Buzz Marketing tactic. Buzz Marketing is far more effective by training your existing advocates, such as your employees, in ways to create buzz on a regular basis. Myth 4: Buzz Marketing is a fad The name Buzz Marketing may be a fad. The techniques and the strategies will stand the test of time. In fact, because of technology, there are constantly new ways to create some buzz and generate word of mouth. Buzz Marketing techniques that involve ongoing buzz creation are becoming more relevant and more essential all the time. Myth 5: Buzz Marketing requires a blog Blogs are a great marketing tool. They help you create buzz, generate sales leads and get speaking engagements. However, blogging is not essential for Buzz Marketing. It all depends on your goals. If you are focused in a particular city, you may find that more off-line buzz strategies will help you create buzz. Some people rely more on eNewsletters than blogs. One of the reasons blogging seems synonymous with buzz and word of mouth marketing is because many marketing agencies use blogs to see what people are buzzing about. That does not mean you have to have a blog to create a buzz. These 5 Buzz Marketing Myths may be stopping you from getting started. Do not be intimidated by buzz marketing. A few minutes a day can lead to big buzz down the road, but you will never get their unless you start walking.