In business, we know that by focusing on a niche we can often be more successful. If you try to be everything to everyone, you are a watered down jack of all trades and no one will see you as a specialist.
Many small business owners water down their attitude as well. They are afraid of offending someone and loosing sales.
By no means am I suggesting you go out and upset people, but take some time to figure out what attitudes make you who you are and take pride in them, even if not everyone agrees.
For example, I have an attitude that many business owners do not like. I believe that if an employee is not willing to spend 5 minutes a day on their own time creating buzz for where they work, it is grounds to fire them. I believe that is the owner’s responsibility to provide guidance, encouragement and incentives to do this, and that employees along with owners and management must do it. Period.
You would be surprised at how many owners have said “But my employees hate working for me…”
Then stop worrying about buzz marketing and fix that problem first.
That is my Niche Attitude. Love it. Hate it. I don’t care. (And yes, I know it is easier said than done.)
What is your niche attitude? Use the comment option on this blog to let us know, if you are brave enough.
Thursday, July 06, 2006
What is your Niche Attitude?
In business, we know that by focusing on a niche we can often be more successful. If you try to be everything to everyone, you are a watered down jack of all trades and no one will see you as a specialist.
Many small business owners water down their attitude as well. They are afraid of offending someone and loosing sales.
By no means am I suggesting you go out and upset people, but take some time to figure out what attitudes make you who you are and take pride in them, even if not everyone agrees.
For example, I have an attitude that many business owners do not like. I believe that if an employee is not willing to spend 5 minutes a day on their own time creating buzz for where they work, it is grounds to fire them. I believe that is the owner’s responsibility to provide guidance, encouragement and incentives to do this, and that employees along with owners and management must do it. Period.
You would be surprised at how many owners have said “But my employees hate working for me…”
Then stop worrying about buzz marketing and fix that problem first.
That is my Niche Attitude. Love it. Hate it. I don’t care. (And yes, I know it is easier said than done.)
What is your niche attitude? Use the comment option on this blog to let us know, if you are brave enough.
