Opportunities - Buzz and Word of Mouth

A good friend of mine is publishing a book on marketing tips. He is getting 100 tips written by various people to be included in the book. He already has some big names involved. The cost is only to buy 100 books at $6 per book. You can sell them, give them away, etc. He has about half the slots full. This is a good buzz opportunity because you will be in the book, and you will have a gift to give people when you talk to them. Win/Win. Check him out here Also check out the upcoming WOM Conference in England - They have done a good job of simply asking me to talk about them. That is all buzz usually takes.