Tuesday, August 29, 2006

Clarity – Get What You Want

Please read this post all the way to the end. If you want to get people to take action, you have to give them clear direction. Does the person understand exactly what you want and do they know the steps to completion? If you make assumptions, you can be sure that you will not get what you want and you will all feel more frustrated. For years I dreaded working with print shops. They always seemed to think that their customers should already be certified design specialists that knew everything about how a file should be prepared. If the experience of working with you is frustrating or makes the new client uneasy, they will probably not come back. Please help me illustrate this point by posting a comment on this blog post. Describe the worse example you have experienced where a vendor was not clear and created a negative impression because they were hard to work with.