Monday, August 07, 2006
We are doubling our office space soon and it was time to do some cleaning. One trip out to the dumpster was with my arms full of yellow pages phone books. New ones, because I throw the old ones away. It is expansive to buy a yellow page ad. You could create a great, interactive website for less than the monthly yellow page ad cost. I'd kept the phone books because I used to keep the phone books, but I always look up people's phone numbers online now. It took a layer of dust on the cover to get me to realize I was never going to need the phone book again. Even if the power was out, I would look up a bill in a filing cabinet to call the power company. If you want to create buzz, you have to have a buzz-worthy message and you have to put it in a place people will find it.