Monday, August 21, 2006
Snakes on a Bandwagon
Does your story have the trappings of a bandwagon? One filled with snakes? Considering this is a buzz marketing blog, you may have noticed the absence of any mention of snakes on a plane. Lots of buzz. Some huge names in word of mouth marketing seem to have converted their blogs to speaking of nothing else. I, however, don’t like to jump on the bandwagon and pretend it is more than a movie. Don’t get me wrong, it is great that so many people have gotten behind it and felt like they could participate in the story. It is fun. A small group of people decided it would be fun to make a big deal about the movie, and it worked. Other people joined in and eventually the buzz was big. Let’s forget about snakes, bandwagons, and Mr. Jackson for a minute. Have you considered that there are people right around where you live that, if they decided to passionately promote you, could start a huge buzz on your behalf? What is important to remember is that they will not do it because you want them to or need them too. They might do it because they can, if it seems fun. Do you have a great story that will make it easy for people to get on your bandwagon and make you successful just for the fun of it?