I am lazy. If I am spending a nickel, I expect to be treated like a king. Not like during some revolution, but like a king during a good, stable, firmly in control of the countryside kind of way.
Tomorrow is a meeting I am scheduled to go to. It is a membership organization that requires a sign up. I am already in another group, and told the owner to add it to my bill and I would join this one as well. He told me (nicely) to go out and sign up on the website.
He does not realize how lazy I am. (I am actually busy, but lazy seems cuter.)
Now I will miss the next meeting because it took too much effort. Far less effort than writing this blog post, but I write this post because I want to.
If you want to create buzz you have to make your story easy to spread. If you want more sales, you need to make the purchase as easy as possible.
