Wednesday, December 05, 2012

New Interviews Posted

Check out some of our new Lead Generation and Sales interviews.

The goal is to be putting these out each week.  You can subscrive to the itunes podcast as well if you want to listed in the car or anyplace else.

Expect it to get more regular and more polished over time.

Thursday, November 01, 2012

LinkedIn Lead Generation

Video Interview: How to Generate More Leads with LinkedIn

Ron McDaniel Interviews Phil Gerbyshak on how to improve lead generation with LinkedIn.

Lead Generation with LinkedIn from Ron McDaniel and Phil Gerbyshak.

Friday, September 24, 2010

Business Leads with Wordpress Blogs

 

One of the main reasons we developed an enterprise business blogging software system on Wordpress is because the search engines like Google eat up Wordpress sites.

Wordpress is an opensource blog software system that makes online publishing easy.  It has a huge number of themes and plugins and you can get them to do nearly anything you need.

Wordpress is also a free download.

But business blog software is a software system that has a clear business purpose, and many blogs built with Wordpress are for hobbies and personal use.

The items to making Wordpress become an effective business blogging platform is to use it as a lead generation system.  This is easy when you have a clear call to action, targeted keywords and an enterprise blog system that interfaces with Wordpress, such as this lead generation system.

The thing that makes the centralized blog software so important is that the system helps you focus on keywords better, create faster content, leverage inbound linking that will improve search engine indexing and search rank position and lastly also integrates social media systems to produce links and content across many diverse sites.

This strategy has been shown to produce huge profits for companies that do a good job with it and work the system for long enough.

 

Tuesday, September 14, 2010

Lead Generation Software Strategies

 

The strategy to put together a good online lead generation system is to not spend all day looking for one piece of software that does it all.

That is like looking for one software tool that does all your Internet Marketing.  Good luck with that. 

Although there are big packages that will help you tie together many Internet Marketing efforts, I have never seen something that truly does 100% of what a typical effort would need.

The best thing to do is to design a flow chart of what the lead generation strategy looks like for you.  Then buy or get lead generation software that can do the key parts of it for you.

My primary focus is Inbound Marketing as a lead generation strategy.

Inbound Marketing is when you develop online information that attract targeted audiences to you instead of you soliciting them.  Sounds perfect, right?  The disadvantage is that it takes time and effort to get it going.  No magical push button automation here - it is building long term value and strong ROI.

Over time this approach can really get great results and I have seen it in many industries.

So if you are looking for lead generation software, start by mapping out your lead generation strategy and identifying those pieces you need.  Here are some things you may need depending on your approach.

1. Lead Capture Software - This will be part of your CRM or Email Autoresponder

2. Blog Writing Software - which can help you write and link faster and easier and get better SEO results (this is the primary purpose of our software)

3. Keyword Research Tool - To help you identify target keywords and target markets.

4. Website Analytics - You can get free software to track analytics such as visitors and you can buy SERP tracking, where you rank for keywords in the seach engines, as well.  Our software includes SERP for you as it is what drives your results.

5. CMS - A system for managing your website.  I prefer the open source free software Wordpress.

All of this is what you use in Inbound Marketing.  The good thing is this is a very low cost lead generation strategy that gets stronger the longer you do it and much of the lead generation software is free.  Sure it will take a bit of time, but do it in your off hours and reap the rewards in the future.

Lead Generation Software Strategies

 

The strategy to put together a good online lead generation system is to not spend all day looking for one piece of software that does it all.

That is like looking for one software tool that does all your Internet Marketing.  Good luck with that. 

Although there are big packages that will help you tie together many Internet Marketing efforts, I have never seen something that truly does 100% of what a typical effort would need.

The best thing to do is to design a flow chart of what the lead generation strategy looks like for you.  Then buy or get lead generation software that can do the key parts of it for you.

My primary focus is Inbound Marketing as a lead generation strategy.

Inbound Marketing is when you develop online information that attract targeted audiences to you instead of you soliciting them.  Sounds perfect, right?  The disadvantage is that it takes time and effort to get it going.  No magical push button automation here - it is building long term value and strong ROI.

Over time this approach can really get great results and I have seen it in many industries.

So if you are looking for lead generation software, start by mapping out your lead generation strategy and identifying those pieces you need.  Here are some things you may need depending on your approach.

1. Lead Capture Software - This will be part of your CRM or Email Autoresponder

2. Blog Writing Software - which can help you write and link faster and easier and get better SEO results (this is the primary purpose of our software)

3. Keyword Research Tool - To help you identify target keywords and target markets.

4. Website Analytics - You can get free software to track analytics such as visitors and you can buy SERP tracking, where you rank for keywords in the seach engines, as well.  Our software includes SERP for you as it is what drives your results.

5. CMS - A system for managing your website.  I prefer the open source free software Wordpress.

All of this is what you use in Inbound Marketing.  The good thing is this is a very low cost lead generation strategy that gets stronger the longer you do it and much of the lead generation software is free.  Sure it will take a bit of time, but do it in your off hours and reap the rewards in the future.

Sunday, September 12, 2010

Insurance Lead Generation Online

Insurance lead generation is easy for some and hard for others.

As an example, insurance lead generation is difficult if you try to do it on a national scope. 

State will probably be difficult as well.

But oddly enough, a lot of people search for a certain type of insurance in a local area.  And this is where the insurance lead generation can really be powerful for the local insurance broker.

For example, when I first bought business insurance I did not know what I needed, but I started doing searches on business insurance for the city we were located in.  To my surprise, it was hard to find and many of the sites looked very unprofessional.

I finally bought local business insurance from a guy I met via his website.

So is generating insurance leads difficult?  It depends on your target market.  Local insurance that might not be as common as car or home owners insurance can really be very powerful - especially in small to mid sized markets where there is not a lot of competition.

Go to the Buzzoodle lead generation system to get the lead generation training and tools to build your own lead generation website.

 

Tuesday, September 07, 2010

Build a Lead Generation Business

 

There are big differences from building a lead generation business and just generating lead for your products or services you sell.  You have a business and your online lead generation is simply another source of new customers.  If you want to build a lead generation business it is a whole different story.

When you are building your lead generation business you are doing something that is more complex.  For example, while a CRM works well for a single business, it is not a good tool to capture and sell leads to multiple clients.  Instead of using an autoresponder or a CRM you are going to have to buy or build specialized lead capture software.

Then, not only do you have to capture leads, but you also need to sell your servcies to people that are willing to buy leads on a regular basis.

Also you are going to have to support the client\'s including refunds and problems.

Also, while our aaaablogging strategy for lead generation is effective for most of our clients, it would not necessarily produce sufficient leads to support the level of leads you would need to support many clients and many industries for your lead generation business.

We can be one important avenue to generate leads, but you are also going to have to master paid ads, advertising and other avenues of traffic to build a profitable lead generation business.

It can be done but remember that it is not fast and easy to build a lead generation business that will be profitable.

Monday, September 06, 2010

Online Lead Generation

There are many ways to do lead generation.  Some are very ethical and some are illegal.  What type you choose depends on your goals and strategies.

For example, if you buy lists of emails an upload them to a system that spams everyone you could be breaking the law.

If you are sending automated phone messages - you may be doing it as well.  Especially if the number is on the do not call list.

But then there are techniques for less lazy people such as constructing sites that have useful information and attract buyers to them.  This is called Inbound Marketing, and while it is not instant, it is very effective.

 

Plan Your Own Article Network

 

A Lead Generation Strategy is built on developing sites that score high in organic search and attract people that actually want information about your product or service.

In order for your site to score well you want to build very useful, legitamate sites where you can publish good quality articles.

We are pleases to let you know we have added a feature where our lead generation software integrates with Posterous as a secondary place to publish your content.

Posterous in turn can be used to integrate many other sites, which will build a web of publishing avenues that will automatically get updated when you publish in the aaaalead generation system.

In just an extra minute or two you will be able to build a bunch of non-spammy backlinks that boost your results.

Sunday, September 05, 2010

Saturday, September 04, 2010

Is Your Call to Action Holding You Back?

 

I do not think that I am very popular when I tell someone that Internet Marketing never ends.  It does not end with site set up.  It does not end with blogging.  It does not end with link building.  It does not end with social media.

It only ends when you stop trying and say that is enough - and you will always still be leaving opportunity on the table.

There are simply too many options and as you master one, there is something else to do if you want to. 

A call to action is your attempt to generate leads from your website.  Your call to action may be a free report, request form for a demo or it may be a call to buy something on the web.

You have to make it clear what you want people to do.

Even when people do get all the other pieces in place and start generating good traffic, I often see that they are happy with their call to action and they do not keep testing different ones.

It is hard because to test it you either need to put a split test in place with custom software or you need to test one for a few weeks, track the data, and then test another one for a few weeks.

If you want to throw some money at it and figure out which is the best call to action faster, then use adwords to drive more traffic and test the thing quicker.  Online lead generation works, but you have to test your call to action to find what people react to best.

Friday, September 03, 2010

Posterous Linking Issues

Hmmm,

I am noting a big problem on posting to posterous - the linking is not working.

I am posting this to try it directly instead of via our client that we built.

Lead Generation Software

Calling something lead generation software is a funny thing.

You might be talking about something that gets you names and phone numbers, it might be some phone spam system (I hate you people) or it could be really friendly inbound marketing like we do at Buzzoodle.

Because this is so diverse, sometimes people sign up and it is the wrong product for them, mostly because they are evil phone spammers.

If you want to see our approach, go to our aaaaainbound marketing lead generation page and check it out.

 

Lead Generation Software

Calling something lead generation software is a funny thing.

You might be talking about something that gets you names and phone numbers, it might be some phone spam system (I hate you people) or it could be really friendly inbound marketing like we do at Buzzoodle.

Because this is so diverse, sometimes people sign up and it is the wrong product for them, mostly because they are evil phone spammers.

If you want to see our approach, go to our aaaaainbound marketing lead generation page and check it out.

 

Monday, August 23, 2010

What is the best way to generate leads online?

This is a great question.  Lead Generation is something that will be very different for different kinds of products and services.  Can you imagine an ice cream shop generating leads the same way an attorney would?  Of course not.

So to assess the best way to generate leads for your product and service there are several things you can try.  The first is trial and error.

Another way is to look at what your competition is doing.  If no one is using adwords then maybe it is not profitable in your niche.

And finally remember that there are a lot of hidden techniques you cannot see such as banner advertising that is hidden in a private mailing list.

These are just some of the things to consider when you are trying to figure out your best lead generation strategy.