Newspapers and Blogs

Yesterday the local Akron Beacon Journal did an article on business blogging that heavily featured me. Including a huge picture of me smiling that made me look fat, my wife says. The funny thing about the article was that it did not have a link on the web and did not generate any internet traffic at all. I was actually down yesterday. What it did generate was a lot of emails from people, some of whom I had not spoken with in a while. That was nice. Then, local Small Business Guru and blogging expert Anita Cambell mentioned it in her blog the next day. That did generate more traffic. The moral of the story is that buzz is not isolated. One thing leads to another, that leads to another, and can build up to nice buzz for you.