Thursday, December 01, 2005
Buzzoodle Buzz Marketing Challenge #5
We are posting a short Buzz Challenge each workday this week and next. Under 15 minutes and if you do all of them, and get all your colleagues and employees doing them as well, you will find an uptick in Buzz about your organization. Buzzoodle Buzz Marketing Challenge #5 Today it is very easy. You should be doing this every week or two anyway. Go through your back emails that are at least 3 months old, and look for people you may not have communicated with since then. Keep going back until you find some. Now follow up on three old emails. What you say does not have to be relevant to the old email. Just a "Hey, we haven't talked lately, how are you?" kind of thing. Let the person know what is new with work or life, if appropriate. Imagine if there are a hundred employees in your organization and each of them sent out three emails today to old acquaintances. That is more valuable than having 100 telemarketers call for an hour. If you do not write your life story, you should be able to accomplish this in under 13 minute and 18 seconds.