Saturday, December 24, 2005

Buzz Readiness

One of the things I have noticed lately is the importance of being prepared for the unexpected. If you create some buzz and get noticed, you have to be prepared for things you did not plan for. We have had some unexpected situations crop up in the last nine months, and we have done the best we can to learn from them. The biggest one is how Buzzoodle itself has evolved. We built it as a small business and maybe a medium sized business tool that would help people on a limited budget. However, because it takes some effort to set up and use effectively, not many of these time crunched small business owners take advantage of it. On the other hand, some of the biggest companies in the world have called us and asked us about our services. The first couple of times this happened, we dropped the ball. We'd not even considered what it would take to help a company implement our philosophy across 10's of thousands of employees. It took us months to adjust to this different model for our business. Now we have a clear understanding of how our services could best be utilized in these kinds of organizations. If your goal is to create big buzz, you also have to be ready to deliver big. And maybe not in the way you thought.