DIY Word of Mouth Marketing

Our friend David Lorenzo is talking about something that fits nicely with what we said a day or two ago. Word of Mouth Marketing has short cuts, but if you want sustainable word of mouth, you have to commit to is as a philosophy within your organization. His post is called Do It Yourself Word of Mouth (I am sure what he meant to say was that you should hire Buzzoodle to help your create a word of mouth campaign. )