Friday, December 23, 2005

Deep Breath: Look at the Small Things

It is easy to get caught up in the creation of new buzz, but in the last week two people have pointed out our short comings, and they are obvious stuff that just gets overlooked. One is how we answer the phone: Our office manager is on vacation and we are just all answering it any old way. One person thought they got the wrong number. Two is our eMagazine sign up form: Someone pointed out we are not asking how people heard of us. (Trust me, I look at plenty of data every day, but it is a good point.) The point of this blog post is that it is good to take a deep breath and look at your every day processes, before you worry about the next big Buzz Marketing coup you can pull. Ask yourself: How can I make every day activities buzzworthy in our oganization?