Tuesday, December 20, 2005

Microwave Buzz

Have you ever gone to someone's house and the kitchen is spotless? You think, "Wow." Then something happens and you have to open the microwave and the facade is over. There you see tiny bits of left overs from the past year sprayed all over. If your customers are wowed on the sales end, and then find your product or service less stellar than the initial glance, then you are killing buzz and people are just staying with you grudgingly because they said yes, or have not had a chance to move yet.