Tuesday, December 13, 2005
Selling to Big Companies
Jill Konrath has written a very easy to read book on making sales to big clients, called Selling to Big Companies. I am only about 1/3 of the way through it, but so far it is excellent because it has practical information I can use right away and if it was not the holiday season I would have had time to finished it in a day. I like easy and useful. The book already fits nicely with my mantra of not SELLING but instead helping other people succeed and solve their problems. Her book addresses the fact that corporate executives have become immune to the standard sales routine. Jill also does a good job of Buzz. She publishes an eNewsletter that I have been reading and when I sent her an email wishing her luck on her upcoming book release, she quickly sent me a advance signed copy of the book to review. Thanks Jill.