Tuesday, December 27, 2005
Buzzoodle Buzz Marketing for Restaurants
As promised, I am going to be trying to do some generic Buzzoodle Strategies that you can use in specific industries. Today a couple of ideas to get restaurant staff to talk about the restaurant and invite more people in. 1st: Almost every employee has family, many in the area. When you hire someone, get a list of family members name, address and birthday and send every family member on their birthday a free meal. A steady flow of employee's families visiting will help you retain employees as they feel better about the job, and will create more buzz from the visitors. They are more likely to talk about your restaurant if they know someone who works there. 2nd: Devise a way to have coupons people can give out when they talk about the restaurant. Not the traditional coupons, but something that is just for your buzz. (Maybe each employee gets a check book and can write a check for up to $5 off, redeamable in food, at the restaurant.) Employees sign them as they meet people and pass them out and the one that gets the most in each week, wins the pot, which might be cash or whatever you think your employees may like best. These are just two ideas that could help take a local restaurant to another level. In both cases, it goes beyond what the industry norm is currently. If you give either of these a try, I would love to hear about it. If you have other buzz ideas for restaurants, please post them in the comments area.