Imagine the Possibilities

One thing that can really fuel buzz creation is getting people to imagine the possibilities. Over at the Liquid Learning Blog we mention Zopa. Why did we mention it? It is not a great leap of the imagination to think about how this model could do to banking what the internet is doing to newspapers. Part of your buzz strategy should be to have your product or service get their imagination working. Maybe you give them some more limited example of a use for your product and let them come up with the idea of having people use it in a novel way. Once people get imaginative with your product or service, they are sold on it. You just become a facilitator for their own creativity.