Tuesday, January 31, 2006

Your Percentage Friend

Percentage is the small business owners friend. Creating buzz is all about creating success stories. For example. Last year we had 400% growth. Sounds good, and it is not a lie, but actual numbers could have been better had we not spent all kinds of money and time on R&D.

As you talk about your small business, think about the percentages that you can talk about. Even a small business can sound bigger with stories like this:

  • 300% sales over the same month last year ($2,000 to $6,000)
  • 500% increase in client list this year (from 3 to 15)
  • 300% growth in staff (1 person to 4 people)

Find ways to seem like less of a small business and seem more of a thriving, growing business. When you inspire more confidence you will close more sales.