Tuesday, January 17, 2006

Carefully Constructed Coincidences

Word of Mouth Marketing is nothing more than carefully constructed coincidences.
  • Get every employee talking and interacting more.
  • Get every customer telling their friends.
  • Get every publication or blog to mention you.
  • Make your stories viral by providing remarkable products and services.
Then one day a funny coincidence will happen. Someone will need a widget and mention the need to a friend. The friend will remember meeting someone that worked for a company that sold widgets. When they mention your company name, the person needing the widget will remember hearing about you.... or reading about you... a while back. And when they call up to order your product or service, your carefully constructed coincidence is complete.