Word of Mouth Marketing is nothing more than carefully constructed coincidences.
- Get every employee talking and interacting more.
- Get every customer telling their friends.
- Get every publication or blog to mention you.
- Make your stories viral by providing remarkable products and services.
Then one day a funny coincidence will happen. Someone will need a widget and mention the need to a friend. The friend will remember meeting someone that worked for a company that sold widgets. When they mention your company name, the person needing the widget will remember hearing about you.... or reading about you... a while back.
And when they call up to order your product or service, your carefully constructed coincidence is complete.
