This weekend my daughter went to a Piano workshop and guess who showed up. Staples!
Kay Hooper, a certified Alexander Technique instructor uses a Staples easy button to reward kids after they volunteer and complete a task. She mentioned she even uses it at the college level, but the college students are more afraid of what will happen.
While I am not a big fan of most traditional advertising, this one seems to grab you and work its way into your psyche very gently.
If I were Staples I would send Kay a free gift and a backup easy button. You do not want any down time.
Monday, January 30, 2006
Easy Button infiltrates Piano Class
This weekend my daughter went to a Piano workshop and guess who showed up. Staples!
Kay Hooper, a certified Alexander Technique instructor uses a Staples easy button to reward kids after they volunteer and complete a task. She mentioned she even uses it at the college level, but the college students are more afraid of what will happen.
While I am not a big fan of most traditional advertising, this one seems to grab you and work its way into your psyche very gently.
If I were Staples I would send Kay a free gift and a backup easy button. You do not want any down time.
