Virtual Blog - Word of Mouth

The original blog was the mouth. The mouth is still a virtual blog. Easy to use to state whatever pops into your mind. How do you get people to talk about you, and blog about you if they have a blog? Keith F. has a great post on how someone made his dinner party feel very special. In the short time it took to make an impression on this group, imagine the long term ripple. How are you making people use their virtual blog?