P&G Buzz Marketing Ethics

Please use the comments on this post and say what you think about this issue: P&G Buzz Marketing My personal feeling is that if Proctor and Gamble is not paying or coaxing these people to lie, this is not an ethical issue. Product samples hope to get people to like something, buy something and tell their friends. If, instead of calling is Buzz Marketing, they called it free sample request list, it would be less sexy but the same thing. And probably not get people up in arms. I can't say I know all the details, but this does not seem to be a big deal if they are not shaping the message.