- Send flowers on behalf of client to spouse, when they purchase something. Let them hand write the card.
- Have an open house that includes people bringing kids and family.
- Send a basket or gift for special occasions.
- Send a letter or other acknowledgement to the home praising the person for something they did.
- Create a club for kids, such as a Junior (Fill in your industry) Club. Invite people to have their kids participate.
These kinds of things are true for your clients, prospects and your employees. Remember if you do something memorable and tie it to your organization, chances are you are going to create a lot of WOM.