Tuesday, October 04, 2005
Buzz Marketing Regulatory Disclosure
Marketing Vox has an article today called Marketers May Face 'Buzz Disclosure' Oxymoron that is about possible regulatory disclosure of participating in Buzz Marketing. I comment on this, because Buzzoodle uses employees to start the buzz. Buzzoodle also helps identifying advocates that already know and like the product, and turn up the volume on the Buzz and word of mouth. So with our technique, we are already in compliance. Booya!