Tuesday, October 25, 2005

Create Things People Will Talk About

I was driving back from Solon to Kent, through Twinsburg, which was the mid point of where I was headed and I got a call. It was from a potential client that was located in Twinsburg. He wanted to bounce some ideas off of me. It just so happened that I was 2 blocks from their office, so 30 seconds after the call I was walking through their door. Keep in mind I'd never been in their office before, but had noticed the sign in the past. Why is this important? I took advantage of a random occurrence to create something they will be telling other people about. I could have handled it by phone, but this was a chance to be memorable.