Monday, October 03, 2005

Buzz Marketing

WOMMA defines Buzz Marketing as: Buzz Marketing: Using high-profile entertainment or news to get people to talk about your brand. Word of Mouth Marketing is more of a grass roots effort that spreads from person to person. I probably inaccurately define what Buzzoodle does as Buzz Marketing. Here is why. Buzzoodle creates sustained buzz and visibility about a product or service through a variety of channels from a variety of different sources, including non-marketing people. Certainly word of mouth marketing and viral marketing play a role, but Buzz Marketing seems to be the best way to describe this unique approach to creating more visibility. There is a lot of debate on what these different things mean and about misuse. We refer to our approach as Buzzoodle Buzz Marketing. Buzzoodle comes from "Oodles of Buzz" and that captures the essence of what we are trying to do. Create oodles of buzz by expanding your passionate advocacy base and getting people talking. If nothing else, this post give you some history on the name and what makes us different.