Thursday, August 31, 2006
Wednesday, August 30, 2006
- Be part of the curriculum - I have never met this prof, but he uses us as one of his blogging examples and has students monitor our blog.
- Continuing Education - I speak at least twice a year at the local university and help people studying entrepreneurship learn about how to be more successful.
- Course Guest - Professors that teach marketing, business administration and technology have all invited me in for presentations on what we do in the "real" world.
- Career Fair - Career fairs are a great place to show off your company a bit and maybe find your next employee.
- Organizations - I have been invited to participate in events with several organizations that are business oriented and run by students.
- Interns - Don't overlook finding an intern to help you do your buzz marketing. One part time person that does nothing but create buzz on the web can really help your business grow.
Remember that universities and colleges want to help their students succeed. Most will be eager to have you participate on campus. If you contact one person and they are not interested, try some others. This is not something where there is one person in charge of managing these kinds of opportunities.
Tuesday, August 29, 2006
Monday, August 28, 2006
Friday, August 25, 2006
Wednesday, August 23, 2006
- It takes a while to build an audience, unless you are Guy Kawasaki.
- Millions of blogs are being created. The good thing is most will fizzle.
- You have to enjoy writing every day, or pay someone else to.
- While their are free blog sites, you should pay for one. I have been trapped here at blogger for a long time because I do not have the time to migrate.
Making a little money with blogs is not hard. Generating leads and speaking engagements with your blog is not hard. It does take time and you should keep in mind that the people in those articles are the exception. Start your blog because you love to write, you are passionate about the topic and you want to be seen as an expert on your topic in your industry. You might be making money with your blog in a year, but have realistic expectations in the beginning.
Tuesday, August 22, 2006
Monday, August 21, 2006
Sunday, August 20, 2006
Friday, August 18, 2006
Thursday, August 17, 2006
Wednesday, August 16, 2006
Tuesday, August 15, 2006
It provided a nice wrapper for the other business and leadership books I have read. Phil mentions Zig Ziglar and others that I have read, and ties them up into an actionable work book. - Neofita McDaniel
Sunday, August 13, 2006
Thursday, August 10, 2006
To increase sales leads with buzz marketing:
- Make sure your website has clear, easy to find information about the product or service.
- Make sure it is easy to purchase online or request to request more information.
- Make sure your product or service name is memorable and you are ranked high on search engines when people start investigating.
- Have every staff member know how to handle a call from a sales lead.
- Make the purchase an easy to understand decision with multiple ways to find out about it. Acknowledge and reward people that do a referral and generate a sales lead for you.
- Be ready for a sudden increase in sales.
- Don’t let your buzz die. Keep generating a steady stream of buzz and word of mouth. When people hear about something from multiple sources they are more likely to investigate.
- Follow up with your sales leads quickly and multiple times. More than likely the buzz has made your lead curious, but you are not their top priority.
If you take the Buzzoodle approach and keep generating a steady stream of buzz, you will generate more sales leads. Be prepared to educate and handle the leads well, or you may be wasting your time.
- And yes, this is one of those many things I have learned the hard way.
Wednesday, August 09, 2006
Now I will miss the next meeting because it took too much effort. Far less effort than writing this blog post, but I write this post because I want to.
If you want to create buzz you have to make your story easy to spread. If you want more sales, you need to make the purchase as easy as possible.
Tuesday, August 08, 2006
- My Network - My personal network is the only thing that has resulted in a lot of interest right away. Some people have pre-ordered copies for all of their employees already.
The rest are all about even. All of the following areas have generated 1-5 people interested.
- My Squidoo Lens - Had I not taken 15 minutes the other night in bed to update my Squidoo Lens, I would have lost out on a couple of interested people.
- This Blog - Even with 50-150 readers a day, this blog has underperformed with sign ups. Only a few.
- eNewsletter - I have not made the announcement in our eNewsletter yet, but it landed in someone else's and resulted in someone being interested.
- Trackback on Seth Godin's Blog - Making comments and doing trackbacks on popular blogs also generate interest, and has generated conversions.
- Google Search - Yes, even the traditional search engine is bringing in contacts, and I didn't even pay anyone for SEO.
- The great unknown - Several people have personality flaws and refused to let me know how they found the page. I might delete them, but then again, I might not.
This is in about 10 days of working at it in my spare time. The real lesson here is that Buzz Marketing should not be about hitting a home run. It should be about creating a little buzz here, a little buzz there and building it into a roar that sticks around and grows.
Monday, August 07, 2006
Thursday, August 03, 2006
- Sales Increase - Are your sales going up and Buzz is the only thing different?
- Website Sales - Can you track where sales are coming from on your website through your ecommerce store?
- Website Traffic - Is your website traffic growing faster? Do you see a bump after a buzz marekting effort?
- Blog Mentions - How often are you mentioned on blogs? Is it going up?
- Google Trends - If you are popular enough, google trends will show you website search trends.
- Call and Email Volume - If you are getting more calls and emails for information, it is a good sign that buzz is paying off. Be sure to ask people how they heard about you.
- Search Engine Ranking - Believe it or not, Buzz effects search engine ranking. Every time someone links to your page from a credible site they are helping you achive better ranking. Measure your search engine rank for main keywords.
- Inbound Links - The same as search engine ranking. You can measure your inbound links on the major search engines.
- Referrals - If you are creating good buzz and have good products and services that people understand, you will see an increase in referrals.
I am sure there are more ways to measure your results. I know of some more sophisticated products out there but this is a simple list you can start with today. Be sure to write down your measurements so you can compare them over time.
Wednesday, August 02, 2006
Tuesday, August 01, 2006
- Word of Mouth Internet Strategies such as a Refer a Friend website feature
- Viral Marketing Internet Strategies such as a video that is funny or options to easily Digg a page.
- Buzz Marketing Internet Strategies such as creating more content and connections that get people to link to them, write about them, reference them and email about them. One way is to be controversial or exciting, another way to achieve this is with volume of smaller buzz efforts.
With Buzzoodle Buzz Marketing, we prefer a disciplined approach to creating consistently more buzz over the long term with your existing advocates. My upcoming book will address how to do this on a limited budget.