Wednesday, November 30, 2005
Tuesday, November 29, 2005
Buzzoodle Buzz Marketing Challenge #2
Go to a blog or message board and post something thoughtful on an article you read. Be sure to link back to your website, and if possible, mention what you do. First and foremost make sure your post is something that adds value to the article.
If you do not know how to find other blogs, go to Technorati and do a search on your industry. If that is going to take you too long, I invite you to blatantly tell me what makes you special in this blog post comment area.
Under two minutes, no excuses.
Monday, November 28, 2005
Saturday, November 26, 2005
Friday, November 25, 2005
Thursday, November 24, 2005
Wednesday, November 23, 2005
Tuesday, November 22, 2005
Monday, November 21, 2005
- I work for Buzzoodle and it is the most innovative company in the world. (Disclosed and passionate)
- My son started a company called Buzzoodle and he has all kinds of big clients. (Disclosed and non-threatening)
- I was just at a buddies house this weekend and he was telling me all about his cool new business, Buzzoodle. (Sincere word of mouth)
- I used to work for a company called Buzzoodle and it was so fun and innovative. (Watch it spread over time)
Sunday, November 20, 2005
Saturday, November 19, 2005
- Would a stranger be intrigued after seeing it or hearing about it in 30 seconds?
- Does it solve a problem many people would recognize?
- Would someone feel like they had to have it?
- Would someone want to tell friends?
- What is the cool factor?
I bring this up today because I heard about a group trying to get people to come to their Gala for a music school for kids. They asked their members to create word of mouth, which is the right idea, but why would anyone beyond the members want to attend? They have to give people compelling stories they can repeat. They have to make it easy with things they can hand out to people they talk to.
Asking for members to create word of mouth is a good start, but unless you provide good tools [easy stories to repeat] you cannot expect less interested people to work very hard at creating excitement and buzz on your behalf.
Friday, November 18, 2005
Selling is Dead Authors asked me to participate in naming their eNewsletter, which is going to be packed full of innovative sales advice. Their book is very good and talks about how to sell to people that are not in the buying mode, instead of people who are in the buying mode, by creating dissatisfaction with the status quo. While brilliant, I am a little worried that eventually the whole world will be unhappy and buying lots of stuff because of their book. In the interest of full disclosure, they are not paying us and at best we both enjoy this kind of thing and creating a little buzz back and forth. Anonymous SALEutions SELLer's Edge Greg Swan Goliath's Bible - Chapter X (each week you increase the number, number the subcategories as "verses") Tales from the Grave Willy Loman Report Dustin Staiger http://www.thepeoplebrand.com/blog The Selling GraveMarker Old Sales Graveyard The Sales Death Certificate Selling: DOA (Dead On Arrival) The Selling Obit -Sales Obituary -The Sales Obit Epitaphs of Selling Cause of Death: Selling Russel Perry Sales Buffet is Dead "A Right Angle" Now the trick for me is to come up with the nominees. I like memorable, but not too gimmicky. I also don’t like the obvious as much as the fresh and clear. One interesting note here is that the authors were thinking about Sales Buffet themselves, so Russel should get nominated for being right in there with them.
- Sales Buffet
- Selling: DOA – (I like short and sweet.)
- SALEutions – (A bit of a gimmick, but says what it is in a clear way.)
Wednesday, November 16, 2005
First do no harm, is a good rule in networking.
Tuesday, November 15, 2005
The most fun part for me was taking a business student to his first business event, and telling him they are all like that. They all should be.
Monday, November 14, 2005
1. Word of Mouth is shown to be more effective than traditional marketing, per dollar spent, and the message is stronger if it is coming from someone you trust.
2. Word of Mouth Marketing is inclusive of other kinds of marketing. Everything you do should be made buzzworthy to turn up the volume on your marketing.
3. Word of Mouth Marketing is not seen as an intrusion (unless poorly done) by the recipient of the message. In fact, people like useful, fun information that they can spread the word on.
4. Even facilitated Word of Mouth will not go far if the quality of the product and service do not back up the hype. If your word of mouth continues to spread, you are doing something right.
5. Word of Mouth Marketing has a lower cost to produce. It is more a philosophy to make everything remarkable, than it is a series of campaign initiatives.
I am sure there are some other benefits, and please feel free to add yours to the comments.
Saturday, November 12, 2005
Thursday, November 10, 2005
To start generating traffic, you must post frequently, say short things that are valuable but easy to digest, and have a clear theme/topic of your blog, that some like minded people will want more information on.
If you keep at it, you will find that your traffic is level, with periodic jumps that make your graph look more like stairs than a slide.
This blog is on the third step. The first one was a baby step, then we started getting 50ish people per day, and then we got noticed by some amazing bloggers, newsletters and websites. We seemed to hit a critical mass in the last couple of weeks which is generating a lot of traffic.
Yesterday WOMMA had a link to us in their email newsletter, and we appreciate that. They are an important resource we use.
Blogs really are like exercise. 20 minutes a day, once a month does no good. 20 minutes a day 4-7 days a week and you are going to be pleased with the results.
Wednesday, November 09, 2005
Tuesday, November 08, 2005
- Disasters, such as the Hurricanes - One person I know postponed his marketing plan by two months
- War News - especially when something new has happened
- Local News - Such as a company closure
- Competitor Marketing Push - Don't do something right on their heels that may get them noticed.
If you can tie your message to the cloud, it could result in more exposure. If you cannot do this, postpone your effort a short while to not get lost in the fog.
Monday, November 07, 2005
Sunday, November 06, 2005
- Letters to family and friends, letting them know what they are doing now and inviting them to stop by, if appropriate.
- If they left their last job on good terms, put together a little after work party between some ex coworkers and new coworkers.
- Do a press release on the new hire.
- Get a mentor from outside the company to support them through this transition. (Think of this as an excuse to call some people and let them know you are growing, plus help the new employee expand their network.)
- Have the new hire update all of their online profiles with new job info.
- Contact their alumni association and let them know that you have just hired on of their graduates.
- Help the new hire write a stunning email signature and send out announcements of their new job to all of their contacts.
New hires have a honeymoon period where they are excited about the job and will do most things asked. Start the emphasis on Buzz early and they will continue it as a part of their everyday job.
Saturday, November 05, 2005
Friday, November 04, 2005
Thursday, November 03, 2005
Wednesday, November 02, 2005
How do you get people to talk about you even if they are not paid to or supposed to? Good Brand, remarkable product and reporters that ask the right questions.
"Si, Timex," Bush said, thrusting out his wrist to show off a timepiece that had his middle initial, W, on the face. "But I'm not supposed to be endorsing products." - CNN
Tuesday, November 01, 2005
Here is a list of ways to recruit advocates:
- Help other people be successful
- Superior Customer Service
- Superior Product with unexpected benefits
- Do the unexpected and make someone's day
- Publicly recognize other people
- Introduce people that you know that should know each other
- Be open, honest and human
- Ask people what it would take to have them recommend you or introduce you to their friends
- Constantly perfect your networking and communication efforts
What do you talk about and why? Use the comments to tell everyone what makes you advocate a product or service.