Thursday, November 24, 2005
Buzz Marketing: What Not to Say and Do
Just as there are magical things that can ignite a buzz frenzy, there are also things that can make people turn off right away and stop listening to your message. Here is a list of some things to avoid, and feel free to add other buzz killers in the comments. 1) We are a small company.... 2) We just started out.... 3) We do [tech mumbo jumbo] 4) Blame others, worst of all your customers, for problems 5) Make sexist or racist jokes [You would think this is obvious, but I have heard one of each in the last week.] 6) Fail to let your audience participate in the conversation 7) Assume other people care as much as you do 8) Tear something apart without posing a solution It really comes down to two things: Have confidence and be sensitive to others.