Wishy Washy Language

When writing or speaking, some good advice I heard lately was to be specific and take a stand on something. This is true if you want to get noticed. If you try to write to appeal to everyone you will end up with a cold bowl of oatmeal. This is 4 times more true if you want to create a buzz. Decide what you believe and state it, clearly, simply and unequivocally. Chances are their are exceptions and times when it is not 100% true, but worry about that later. To begin with, figure out what you stand for and stand for it. Everyone may not agree with you, but they will notice you and talk about you.