Wednesday, November 02, 2005
Any Given Wednesday
Orchestrating a perfectly timed Buzz campaign is possible, but more often then not, Buzz happens on its own schedule. That is why Buzzoodle advocates building buzz with as many people as possible on an ongoing basis. Employees that become advocates of where they work add value to the organization in addition to their normal, everyday job. This Wednesday, an article I wrote from my laptop in bed one evening created a lot of Buzz when Seth Godin read it and linked to it. I did not have to email him, nor spend lots of time crafting the article. For whatever reason, it resonated with him a little more than other stuff we may have published and he has read. Which gets us back to the central theme of Buzzoodle. On any given Wednesday, any seemingly minor Buzz attempt can produce extraordinary results. The more voices that produce the Buzz, the more likely it is that something will reach and resonate with people that can influence others.