Tuesday, November 22, 2005
Buzz Marketing: HR as a Profit Center
This post makes a good follow up if you read the last one, about Buzzoodle as a more ethical form of Buzz Marketing. I met with someone today that took what we have known about our approach and went a step farther. She pointed out that by using the Buzzoodle approach for training employees to have a more positive outlook and spread more buzz and word of mouth, the HR department would stop being seen as a cost center and could take on a major role as a profit center. In fact, we often find ourselves working more with employees at staff meetings than with a companies marketing department, although both are important to the success of the effort. This is fairly revolutionary in corporate thinking. Those people in charge of health care plans could soon find themselves in charge of the most influential part of the marketing plan as well. And to me that makes sense. An organization is only as good as it's people, and HR is in charge of finding great people and making them greater.