Media Cloud - Part Two

The previous post I talked about Media Clouds as something that obscures your message, such as a disaster. I forgot one that is not media, but can obscure your Buzz Marketing efforts if you are not careful. This year we managed to plan a seminar on the day that most grade school kids were going back to school. You may not think that matters, but you would be surprised how many people said they wanted to come but were taking off time to get their kids off to school and be there when they got home. We rescheduled.