What is the most important question you can ask when doing something new?

You will not get great Buzz Marketing results by playing catch up with your competition. Buzz Marketing is Innovative Marketing. It is doing something different with your product or with your message which gets noticed and talked about. The most important question you can ask when beginning something new is this: How do we leap ahead? All too often companies are playing catch up with their competition, imitating what appears to be working for them. Instead of trying to catch the competition, get a group together and brainstorm on how to leap ahead. When you leap ahead with a product or with your marketing message, you will create buzz because you will be seen as an innovator. The further ahead you jump, the more buzz that will result.