- Disasters, such as the Hurricanes - One person I know postponed his marketing plan by two months
- War News - especially when something new has happened
- Local News - Such as a company closure
- Competitor Marketing Push - Don't do something right on their heels that may get them noticed.
If you can tie your message to the cloud, it could result in more exposure. If you cannot do this, postpone your effort a short while to not get lost in the fog.