- Get employees with a computer to post to a Blog or message board once a week, with the link going back to your website. Be clear on what they can and cannot say.
- Have your employees call one past client per week and check in with them. They can ask how they liked the product or service, find out how they are doing, and let them know you value their patronage.
- Have employees stop by in nearby businesses they have never been in before. They can introduce themselves and let the people they meet know they work by. They can invite those people to stop in some time if appropriate.
- Have employees write a letter or email to an author, reporter, or some other media professional and let the person know they appreciate their work. Offer to be a source of information if they ever need information on your industry.
- If your employees have email, have them "ping" at least one person per week. This is a quick "Just checking in" email to someone they know but do not know too well.
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