Personality and Voice

Having worked in Internet Marketing for many years and now in word of mouth marketing and buzz marketing, I find there is one very simple and useful piece of advice most people can benefit from. Have a voice If you are working extremely hard to make your website generic and look exactly like everyone else's in your industry, you are not going to upset anyone, but you are not going to catch anyone's attention either. Buzz is about catching people's attention. Bite the bullet and accept some people will not like you or agree with you, and then have a unique voice. Don't go off the wall and alienate too many people. Don't say things that will jeopardize your credibility, but do not be afraid to be human and have an opinion either. People talk and write about people and companies that are outside the norm.