Sunday, September 25, 2005

The Easy Button

I think it is that Staples commercial that has the easy button. You know, a big read button that makes what you want to get done easy. Buzz and word of mouth does have an easy button. Create something so remarkable, so unique and useful, that everyone talks about it. Easier said than done. But don't despair. Much like the tortoise and the hare, slow and steady can win a race. Make creating a little buzz every day a priority. Teach others in your organization to create a little more buzz or word of mouth each day. Like interest on your money, it will start to compound if you stay disciplined.