Thursday, August 04, 2005

Repeat Performance

I have watched the Buzzoodle list grow lately, and I have noticed a funny thing. Clients that have known about it for months are just signing up. One reason may be that they have known about it but have not had the time. I think that the main reason is that they keep hearing and reading about it on an ongoing basis. Think about how much more likely you are to purchase something after the third person tells you about it. How many times does someone have to hear about you to buy from you? This is a very valuable number to know and it drives home the point that you have to keep broadcasting your message in different ways all the time.