Making something easy is a sure way to create some buzz and word of mouth.
Take some time to write out your sales process and find out how you can simplify it. Look at the road blocks.
For another company we simplified and in some cases eliminated the design stage for internet marketing by using another company that has 1,000’s of template online that you can browse.
That cut the execution time in half and saved clients considerable money.
Create buzz and do not forget that the easier your conversion, the faster something will spread.