Try creating a little mystery for your business. Do you have an upcoming new product, feature or service? Start a list for people to sign up and get a preview. Make it exclusive and limited and you will not have trouble filling the place.
Thursday, August 11, 2005
Mystery is a fun buzz tool. We still get people commenting on the way we did our release party, three months ago. Our registration form displayed the name, title and company of each person that was signed up. All they knew was it was something called Buzzoodle and involved WOM. They had to come to find out. I worked my network through email, we were on a Capitalist Cleveland radio show, and all our business acquaintances were talking about it. It was a big success because of the Buzz. The Buzz was because of the mystery.