Tuesday, February 28, 2006
Monday, February 27, 2006
Sunday, February 26, 2006
- White Paper
- Podcast Interview
- Nominate them for an Award
- Find a speaking opportunity for them
- Blog Post
- Link to them on featured client list
- Introduce clients to each other when they have a good fit
- Talk about them and send referrals their way
- Feature them in an enewsletter article or a print newsletter article
- Include in promotional video
There are probably many more ways to do this. If you think of another please add it to the comments.
Thursday, February 23, 2006
What do you think? Please post comments on this topic.
Wednesday, February 22, 2006
Monday, February 20, 2006
Friday, February 17, 2006
Tuesday, February 14, 2006
- Make them want to tell others
- Give them a behind the scenes peek
- Give them intellectual capital that they can spend
- Make them seem smarter
- Make them say wow
- Appeal to their personality traits
What would make your story make me want to tell my friends?
Monday, February 13, 2006
Saturday, February 11, 2006
Friday, February 10, 2006
Wednesday, February 08, 2006
Here are ten no-cost items that you can use to create some buzz online and meet more people. It takes more than signing up, you have to think about what the people using these tools will be likely to notice.
- Blogger [http://www.blogger.com/] - Free Blog Service that will get you noticed if you create regular, quality content on focused topic.
- Squidoo [http://www.squidoo.com/] - Build an expert lens and focus people to your site.
- Del.icio.us [http://del.icio.us/] - Social Bookmarking for your sites and resources
- Digg [http://www.digg.com/] - Publish an IT related resource and watch the buzz grow in this social rating system for news.
- Shoutwire [http://www.shoutwire.com/] - Another social rating system but the news topics are broader.
- ODEO [http://www.odeo.com/] - Make podcasts and share them with the world.
- PR Web [http://www.prweb.com/] - Send free press releases out to the world. Pay for higher ranking if desired.
- LinkedIn [http://www.linkedin.com/] - Build and network with your extended network.
- Yahoo Groups [groups.yahoo.com] - Join a group that interests you and participate.
- Email - There are plenty of free emails out there. Email is a powerful tool. Make a habit of researching and emailing one person per day that you do not know but would like to. People do not mind email from a stranger as long as it is personal and well intended.
While all of these tools are free, they do require an effort on the part of the user. Just like the Buzzoodle system, it only works if you work it.
He then announced it was all free for the teachers. No strings attached, no collecting names, just free.
He said he wanted to turn a negative into a positive.
The funny thing is, did he imagine a buzz marketing expert would be in the audience and want to blog about his generous buzz? No. He just wanted to help some people out.
I do not have a website to forward you to, but his phone number is 440-221-0565 if you want to call him and say nice job.
I had to present after him. I did not like having to follow free meat. Everyone just wanted to finish up and get their fillet.
Tuesday, February 07, 2006
Monday, February 06, 2006
Saturday, February 04, 2006
Friday, February 03, 2006
- Read a blog - email usually listed.
- Visit a website with a valuable resource - visit contact page
- Go through old collection of business cards from people you have met once, but do not have a close relationship with.
- If you read about someone in the paper, call their company and ask for their email address.
The best way to approach someone you do not know via email is to make it about them. "I read your blog post and I thought it was brilliant. It tied in so well with what we do here at the Red Monkey Inn where I work. I think my tips will go up once I put your advice into action. Keep up the great blogging."
Thursday, February 02, 2006
Weak, I know. But you get the idea.
PS: Google search Buzz Marketing Pudding Recipe in a few weeks. I will own that one!