Saturday, February 11, 2006
What kind of sales person are you?
Normal Advertising has about a 50% trust level from consumers. Word of mouth has over a 90% level of trust. So what is a sales person? They talk, but that does not mean they are word of mouth. More than likely, they fall into the advertising category of being trusted about half of the time. So what is the point? Sales people are important for closing sales, but generating leads can be done through a concerted effort with your non-sales staff and by having products and services everyone wants to talk about. That will create the highest trust and interest in getting noticed. These stats are generalizations taken from some of the presentations at www.womma.org