Wednesday, May 31, 2006
- Tell one success story about where you work to someone that does not understand what you do well.
- Give a good business referral to someone.
- Surprise someone with an email or letter that is unexpected.
- Email a blogger or post a comment on a post. Make it thoughtful enough that they may highlight it in another post.
- Surprise someone with great customer service that goes above and beyond.
While one person doing these once is not going to create a lot of buzz, creating a culture of buzz will make any organization stand out from the crowd.
Tuesday, May 30, 2006
"Success is the sum of small efforts, repeated day in and day out..." - Robert J. Collier
Our philosophy on buzz is the same. Buzz is the sum of small efforts, repeated day in and day out by all the people that are passionate about the success of a product or service.
Thursday, May 25, 2006
Wanted to let you know about a study we published with Osterman Research titled Perceptions, Practices, and Ethics in Word-of-Mouth Marketing.
Here’s a link to the pdf: pdf link
I’d love to get your feedback on the recommendations section.
Wednesday, May 24, 2006
Saturday, May 20, 2006
Friday, May 19, 2006
Wednesday, May 17, 2006
Monday, May 15, 2006
The result is: I am embarrassed because I am meeting a business associate for the first time and he is counting on that space too, and my family is coming to sight see while I attend a conference. They may not go now. So my daughter was crying, I had to apologize to someone that I have not even met yet, and I am wasting my time trying to find a new place at the last second. That is not only bad for this particular business, but bad for the industry. I will not trust this kind of service again. Just not worth the headaches. It is one thing to give a person bad service, it is entirely another thing to disrupt someone's life and upset the balance. You don't just make unhappy guests, you make enemies.
We are unable to honor your reservation here due to many current guests having extended their stays with us causing the building to be over booked. I truly apologize for this situation and the inconvenience this is going to cause you. Unfortunately it is some thing beyond our control. We cannot demand current occupants of our apartments to leave if they wish to extend their stays. Should you wish us to assist you with alternate accommodations please call our reservation center at ...
Wednesday, May 10, 2006
- Group Email
- Bulletin Board
- Message Boards
- Staff Meetings
- Paycheck Stuffer (Note)
- Speech – Live or Video
- Podcast Interviews
- Testimonial Handouts
It is just as important to let them know how to let you know of successes as well. This discipline will result in better buzz and better employee moral.
Tuesday, May 09, 2006
Want to guess what these musical acts have in common? The Rolling Stones The Eagles Elton John U2 Paul McCartney
Intentionally, or unintentionally, he is adding some powerful keywords to his blog. Along with his high rating, he could end up getting a lot of website hits on this article. And by using this example, now I might.
2 Lessons in one. This morning is a bargain!
Monday, May 08, 2006
Be sure your employees know the difference between friendly and creepy.
Sunday, May 07, 2006
Friday, May 05, 2006
- Landing the Deal - Campaign Comments
- Landing the Deal - Career Fair
- Landing the Deal - Career Fair & Trade Show
While Dan's site is a little heavy on the ads for my taste, it is worth it because he is putting up a lot of very interesting stuff. (Even when he is not talking about us.)
Wednesday, May 03, 2006
Tuesday, May 02, 2006
Monday, May 01, 2006
For a company, the safer approach is to have a resource center that can be maintained even if the writer quits. For an entrepreneur, the Rock Star approach is better because they are the face of the company.
In some cases, companies may want to develop a Corporate Evangelist to be the rock star, but they should know what they are going to do when that person moves on.
If you cannot put your website into one of these two categories, you probably have a corporate brochure or a mess. Either way it will not create the kind of buzz you seek.