Wednesday, May 03, 2006

Word of Mouth in Elections

Obviously word of mouth is powerful in elections. I am just overjoyed that our first work in that field was successful. The local school system here passed the levy, thanks to a lot of people. We did a limited engagement and met with most of the 600 employees to talk about the importance of creating a positive connection with the community. Most of them were already aware of the effort, but we helped put it into a brighter light and gave them goals and stories to work with. The levy passed last night by under 500 votes, and the staff reported 1,677 instances of creating buzz and word of mouth over the last 3 months. I am sure a lot were not reported as well, since creating buzz can easily be slipped into one's life but filling out forms cannot. Whether our effort tipped the vote is hard to judge, but in a close one like this, it must have helped.