Wednesday, May 24, 2006

Are you a business composer?

In honor of American Idol, which I do not watch but I understand a few other people do, I am writing this blog on music composers and how they are exactly like business owners. A composer and singer may sit down and compose 20 new songs in a year, record them, test them, create a fancy wrapper and then wait and see what happens as they try to get people to buy it. If you are a small business owner, you are probably creating new programs, new packages and new products in an effort to meet customer demand and expand your income and reach. In both cases, most of the ideas/songs seem great. However, we all know how rare a CD full of hits is. My point is this. Create your packages and products with the same dedication and understanding of the audience as a musician has. You are trying to create an emotional response that makes people want to have what you are offering. Accept that some efforts will be good and others that seemed great will not hit. Any one might be a top 20 and make up for all the duds.