Sunday, May 07, 2006

Charity Auction and Product Testing

If you have a group of products you are looking to test, try a charity auction. I just attended one tonight were we had several similar products people could bid on. Some people paid more than the list price for and others sold for about cost. It was an auction where people write down the bid, so we hung out and listened to people discuss the products and watched the reaction. Very insightful and for a good cause. The cost was the donation of the products and the resulting observation of the interaction and the final prices things sold for was fascinating to watch.