Wanted to let you know about a study we published with Osterman Research titled Perceptions, Practices, and Ethics in Word-of-Mouth Marketing.
Here’s a link to the pdf: pdf link
I’d love to get your feedback on the recommendations section.
Thursday, May 25, 2006
Word of Mouth Marketing Study
I hate when competitors do something better than me, but oh well, let's not be stingy. Todd Tweedy at BoldMouth has put out a very good and comprehensive word of mouth marketing study that is a great intro to the topic and a convincing argument that, if you are not on the band wagon yet, you need to get hopping. Here is what he wrote: